case studies


Set up in 2011, this business supplied 28 day dosage monitored systems to care homes and nursing homes. We worked closely with the management to reinvigorate the company through investment, operational improvements and strategic realignment. We exited the Company in 2014 with 25% uplift in capital to investors.

Costa Coffee

We entered into franchise agreements in 2009, as we expected the coffee market to benefit from any large growth in the coming years. We provided capital and key personnel to develop the company infrastructure to drive growth and support anticipated revenue. We exited this investment in 2013 with 40% return in capital to investors.


This company traded as a pharmacy and was a brand new start up. We were attracted to this industry due to the recognised long term growth of the pharmacy market in the UK. The company was built up to be the largest turnover pharmacy in the East of England. The management diversified the revenues and this produced over market profits. We exited this business in 2013 with a return on investment 30 times more than the original investment.


We invested into Budgens in 2006 under a franchise agreement, due to the growth of the grocery market in the UK. During 2009 to 2013 we experienced difficult trading years due to strong competition, but with the strong management we have proved to show strong revenue growth. We will be exiting this business in 2015.

Investment and partnership, not interferrence

Dee's Group seek to form a partnership with the businesses we invest in and fully understand that every partnership is unique. We are happy to consider both long-term and short-term investments and are not unreasonably prescriptive in it's size or purpose.